Wednesday, November 19, 2014

Fallacy of Red Bull

The fallacy presented in Red Bull's commercial more in depth this one they made in particular https://www.youtube.com/watch?v=dAiXlxtEd2k is that it is a false cause, (A false cause fallacy is when the argument assumes that because you do something or in this case drink Red Bull then it will give you wings.) because when you drink red bull it does not really give you wings or if anything drinks it, it does not give you wings. They play off of pathos, by evoking emotion in this by getting the consumer to think oh my god if i drink this it will "give me wings" when in fact it will not but it can "give you wings" in a certain context if you think about it as more energy. When in fact we all know that Red Bull does not actually give you wings. In the commercial the little boy gives his pigs Red Bull to drink so that they can get wings, so that when he asks his mom if he can go to the "Gentleman's Club" she will say when pigs fly and then when she looks out the window the pigs will be flying because they have gained wings by drinking Red Bull. Then he can go because pigs are flying. This is just one example of a fallacy used in a commercial there are a ton of them used in almost every commercial to sway you for their product and not the competitors product. They also have to use this fallacy to help promote that the product they have will actually do its job by providing you with more energy. It also makes an impact on the consumer by having the commercial be funny and entertaining it helps keep the image and slogan in their head so that they are more likely to buy that product than another product.

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